Negativity bias – We all suffer from it.
This is the phenomenon in which we naturally pay more attention to and give more weight to negative information and experiences compared with those that are positive. It is this particular cognitive bias that causes us to be more hurt or discouraged by insults or criticism than we are pleased or encouraged by compliments and shining reviews.
It’s hardwired: We cannot easily escape negativity bias. Research studies have shown that the human brain actually experiences stronger neural activity when reacting to negative information compared with when we are given positive information. As a result unpleasant experiences are inevitably more memorable to us than are pleasurable ones.
Why do we have it? Our negativity bias is thought to have evolved as a method for keeping ourselves and those we love out of harm’s way. Think about it like this – your chances of survival are greater if you have a natural tendency…
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