It is not difficult to make a name for one’s self in this industry, and I say that speaking from experience. Come up with an idea or rehash an old one, package it well and people will buy it. It’s not always a bad thing. I like to think that my focus on the sciences of learning and animal behavior for coming up with solutions to help our fearful dogs is among the good things.

Recently on a social media site someone selling a product, which may be a great addition to the industry, described themselves as a “professional holistic dog trainer.” I asked what that meant and received this reply:

“Professional Holistic Dog Trainer means that I take a look at the dog from the physical, emotional, psychological and spiritual aspects of the dog. I have a very detailed background in bodywork and dog biomechanics so I only do training…